Looking for the best brunch spot with a unique history and unforgettable flavors? Squeeze In has grown from a tiny hole-in-the-wall breakfast joint to a beloved brunch restaurant with locations across multiple states. Known for oversized omelettes, fresh ingredients, and a fun, welcoming atmosphere, Squeeze In continues to attract brunch lovers nationwide.
If you’re curious about how this iconic breakfast and lunch spot became a go-to for foodies, families, and brunch enthusiasts, let’s take a journey through the evolution of Squeeze In!
The Humble Beginnings of Squeeze In
Squeeze In first opened its doors in 1974 in Truckee, California, in a space so small that guests had to “squeeze in” to enjoy their meal—hence the name! What started as a small breakfast restaurant quickly became known for its delicious omelettes, friendly atmosphere, and a unique guest tradition—signing the walls!
The combination of huge portions, bold flavors, and a cozy, quirky vibe made Squeeze In a local favorite for brunch.
Squeeze In’s Growth: From Local Gem to National Recognition
For nearly 30 years, Squeeze In remained a hidden brunch gem in Truckee. But in 2004, the Young family took ownership and had a vision to grow the brand while staying true to its roots.
Their efforts paid off—Squeeze In gained national media attention, earning features in:
✔ The New York Times – Recognized as a top brunch destination.
✔ Food Network’s Throwdown! with Bobby Flay – Showcasing our famous omelettes.
✔ USA Today and Vogue – Further solidifying our reputation for the best breakfast and lunch.
This exposure helped turn Squeeze In from a single-location eatery into a brunch brand with a devoted fan base known as EggHeads.
What Makes Squeeze In Stand Out in the Brunch Scene?
As Squeeze In expanded, we made sure to keep our core values intact. Here’s why guests (and franchisees) love Squeeze In:
- Oversized, Flavor-Packed Omelettes – Featuring fresh ingredients and creative combinations.
- A Fun, Family-Friendly Restaurant Atmosphere – Guests aren’t just “customers,” they’re part of the Squeeze In community.
- A Unique Dining Experience – In a addition to eclectic, highly localized decor, guests can sign the walls, making their mark on the restaurant.
- High-Quality Ingredients – We prioritize fresh, flavorful, and locally sourced items whenever possible.
The Future of Squeeze In: Expanding While Keeping It Personal
Today, Squeeze In continues to grow in new markets, bringing our famous omelettes, mimosas, and fluffy pancakes to more brunch lovers across the country.
As we look to the future, we remain committed to:
✔ Expanding with new locations while maintaining our small-town charm.
✔ Bringing brunch innovation with fresh menu updates.
✔ Keeping our guest experience top-notch, no matter how much we grow.
Whether you’re searching for the best brunch near you, a family-friendly breakfast spot, or a one-of-a-kind dining experience, Squeeze In delivers.
Come visit us and be part of our brunch-loving community—we’d love to have you!
