Brunch isn’t just a meal: it’s a movement. It’s that sweet spot between breakfast and lunch where cravings are satisfied, memories are made, and communities gather. At Squeeze In, we’ve spent more than 50 years perfecting what it means to be the best brunch restaurant, from crave-worthy menus to community-driven experiences and we’re proud to bring that magic to neighborhoods all over through our growing franchise family.
1. A Menu That Delivers Flavor and Flexibility
The best brunch menus are built for everyone at the table. From gluten-free goodness and plant-powered bowls to classic bacon-and-eggs combos and over-the-top pancake stacks, Squeeze In offers a balanced blend of nostalgic comfort and bold creativity. Our signature Racy Tracy omelette and limited-time dishes like the Strawberry Shortcake Pancakes are guest favorites for a reason.
For franchise owners, this variety means wide appeal, ticket-building upsells, and a menu that’s been market-tested over decades: complete with seasonal innovation to keep guests coming back.
2. A Vibe That Feels Like Home
At Squeeze In, we believe in “big breakfasts in little spaces” which means warm welcomes, quirky decor, and spaces full of personality. Every location is a place where families laugh, brunch dates linger, and solo diners feel seen. The guest experience starts the moment they walk in.
Franchise partners get the freedom to localize their space while benefiting from a proven atmosphere that drives loyalty and five-star reviews.
3. Service That Turns Guests Into Regulars
Food gets guests in the door. People bring them back. Our associates are trained to delight: from remembering names and orders to sharing recommendations and making kids feel like VIPs. It’s that personal touch that makes brunch feel magical.
Our training systems make it easy for franchisees to build high-performing teams who are passionate about creating unforgettable experiences.
4. Kid-Approved, Dog-Welcomed, and Franchise-Fueled
Squeeze In isn’t just family-owned, it’s family-grown. Our brunch concept is made to serve everyone, from toddlers with Teddy Bear Pancakes to pup parents on the patio. Every touchpoint is thoughtful, inclusive, and built to make guests feel like they belong.
As a franchise system, we’ve crafted a playbook that blends family-first values with franchise-ready systems, helping entrepreneurs bring a community-loved brand to their hometowns.
5. Built on Feedback, Backed by Data
Here’s our not-so-secret ingredient: we listen. Every dish on our menu, every shift in service, and every franchise innovation is driven by real guest feedback. It’s how we’ve stayed relevant (and beloved) for half a century.
Franchisees benefit from centralized marketing, operations, and menu development informed by decades of data and real-time performance insights.
Come See (or Serve) the Best Brunch in the West
Whether you’re a brunch lover searching for your new favorite spot, or an entrepreneur looking to bring the best breakfast on the planet to your city, Squeeze In is ready to welcome you.
Visit a location near you—or explore what it means to join the Squeeze In franchise family.
